"You're saying you'd just use the Giphy app when you wanted to find a GIF. "We definitely are interested to see how users respond to it," Jillian Fischer, the company's director of mobile products, tells me. But Giphy says that's just because I'm a particular kind of user, with very particular needs. And Giphy Keys means that I'll spend less time inside Giphy's own app. After all, Giphy's Gmail plugin means that Giphy gets less web traffic from me. Some companies may be hesitant to release products like this. That's way easier for me - I no longer have to go to. If I tap it, up pops a miniature GIF search engine. Then I discovered Giphy's Gmail plugin, which creates a little icon on the bottom of my email window. When I was on my laptop and wanted to email a GIF to a friend, I used to go to, search for the right GIF, then paste it into my email. In fact, this cannibalization is part of Giphy's strategy. There's no one silver bullet that we have. We want to be everywhere where you want to have GIFs. "Giphy is a lot of things, so we're not concerned about cannibalizing our other products. "The thing is, we're not a keyboard company, we're not a mobile app company, and we're not just a search engine," says Julie Logan, director of brand strategy. Giphy Keys lets me skip Giphy's app entirely.Īnd Giphy? They're not concerned about that. If I were texting a friend, I'd first have to close the text app, open Giphy's app, and then find the GIF I wanted. That app also finds GIFs and makes them easy to text or email - but the process wasn't seamless. Read more about them here.) Take, for example, Giphy's first app, which is a mobile search engine for GIFs. (Giphy is the Internet's biggest GIF company, and the reason you're able to pull up GIFs inside Twitter, Facebook Messenger and hundreds of other apps. But here's why it's so intriguing: Giphy Keys essentially replaces some of the reasons that people would use Giphy's pre-existing tools. ANIMAL TYPING ON KEYBOARD GIF DOWNLOADRelated: 8 Free Mobile Apps College Students Should Download ASAP Choose the GIF you want, and easily plop it into your text, email, or anything else. Or, tap the eight-ball icon to bring up a few GIF-making tools - an animation of whatever words you type, or a silly GIF that displays the weather.
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